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Is a Unicorn eating your lunch?

Annie Spratt (Unsplash) The failure of traditional retailers to evolve and adapt to the new economy has been well documented. Far less attention has been given to the key characteristics of the new breed of retailers stealing their market share. Who are these freshly crowned Unicorns whose businesses have surpassed US$1 billion valuations? And what can traditional retailers learn from their defining traits? What’s a Unicorn? A Unicorn is any start-up that reaches a US$1 billion market valuatio