The spans four floors with a total retail space of more than 50,000 sqft.
The store opened this week, though despite heavy pre-publicity, including painted trams and street art, the opening itself was a muted affair, more like a soft launch.
Inside, parts of the store seem dark and a little cluttered, but others – like the Pink brand space which takes up a full floor, are brightly lit and clearly on target for its university-age customer profile.
Next Tuesday, (July 24), Victoria’s Secret Angels Josephine Skriver and Martha Hunt will be in Hong Kong, appearing in-store from 6pm to 8pm to “meet and greet fans”.
Features of the multi-story store include a dedicated zone for the brand’s Pink casual range of bras, panties, loungewear and beauty and a bra-fitting service.
Early photos show parts of the store have a dark and cluttered look, especially the centrepiece staircase.
Outside, the store features a mirror-glass facade with bright lighting in the brand’s signature pink hues and a large video display facing the Times Square showing the Victoria’s Secret Angels and the brand’s latest collections.