Indians embrace ‘tryvertising’ concept

‘Tryvertising’ is being harnessed in the digital realm by a new Indian based platform Sample&Try.

The business, based on a concept gaining momentum around the world, aims to assist consumers in towns and cities across India with decisionmaking before they purchase a product.

Manufacturers provide Sample&Try with product samples which are then displayed on the platform and can be requested free of charge by consumers. Orders are distributed on a first-come-first-serve basis, given that the platform has a limited number of samples, writes trend monitoring website

Products can be sampled from the following four categories: Food & Beverages, Health Care, Personal Care and Home Care. Once a product has been trialled customers can then provide feedback (though this is not obligatory) — such as a written review — and order new samples.

“There’s no secret that tryvertising is a compelling method of generating word of mouth around a product, while producing genuinely useful feedback for brands,” observes

“(But) the latest iteration in the form of online tryvertising may prove to be a less enticing proposition for consumers than a physical store filled with freebies. If they can be persuaded to participate, then the rewards will nonetheless be ripe for both brands and consumers,” reports


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