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Ikea’s Australian plan


Inside Retail Premium 1997Ikea may have been in Australia for more than 30 years, however, the brand is only now starting to make itself heard, with the rollout of four new stores. Inside Retail PREMIUM chats to Ikea CEO, David Hood, to find out how many stores the brand will open in Australia, and his plans for the brand’s future.

Another major international in expansion mode is Williams-Sonoma, which has announced eight new stores across its four brands for the local market. In an exclusive interview with Inside Retail PREMIUM, the company reveals its plans and layout for the new stores.

H&M’s debut last month made quite a splash. For those going head to head with the brand in Australia, we have analysis on the global behemoth’s strengths and weaknesses, as well as the best tactics Australian retailers can take to compete.

When it comes to local retailers, David Jones and Myer have some growing pains ahead of them, with David Jones soon to settle in under new ownership and Myer left to fight for its survival as the only independently-owned department Australian store.

In other news, an NZ footwear brand has been prompted to change as a result of its Australian entry, a struggling chain looks to a brighter future, and a UK fashion designer has taken on a new store identity.

In his exclusive monthly Inside Retail PREMIUM column, property guru, Michael Baker, laments the curse of being piggy in the middle.

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