Data is currency in retail today, but it’s not enough to simply invest in solutions to store and analyse data. If retailers do not cultivate a data-driven mindset throughout their business, they might as well be making decisions blind. If there was any doubt about the need to go ‘all in’ on the use of data within modern business, then retail conglomerate Wesfarmers’ $230 million purchase of Catch Group – now the country’s largest online retailer with over 1.5 millio
