H&M confirms first Australian location


H&MSwedish retailer H&M has confirmed Melbourne’s GPO, operated by ISPT, as the location for its first Australian store.

The new store will be H&M’s Australian flagship store and one of its biggest in the world, occupying three floors and almost 5000sqm of the heritage listed GPO building.

An opening date for the store is yet to be confirmed, though it is thought the store will begin trade before Christmas.

H&M has more than 2900 stores across 51 markets. It has a growth target to increase store numbers numbers by 10 to 15 per cent per year.

H&M at GPO will be a full concept store.

Sam Curry, retail asset manager at ISPT, said the arrival of H&M will be part of the revitalisation of Melbourne’s CBD retail precinct.

“We are delighted to have this opportunity to introduce such a famous and highly anticipated international fashion retailer to the Australian market,” Curry said.

“The H&M flagship at GPO will truly differentiate the city of Melbourne as a retail destination benefitting shoppers and other retailers alike.”

The retail revitalisation of GPO will see all food retailers and a small number of existing specialty retailers remain trading within the centre and alongside H&M.

“Our decision to secure an international brand for GPO and a large format retailer that could optimise the unique heritage space will cement GPO as one of the most successful retail destinations in the country,” Curry said.



  1. Anon posted on September 4, 2013

    Not fantastic! An Australian brand should be showcased within the iconic Australian building. Sad news!

  2. Tod Oakroot posted on September 5, 2013

    It's a great win for Melbourne and retail in general!

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