Donut King bites back
The new store look was unveiled At Donut King’s annual conference, with the first rebranded store to open early next month.
The rebrand primarily emphasises customer interaction, with the introduction of a new product line, Shaker Shot.
Donut King’s logo has also been altered to include teeth marks and the retailer’s new tagline.
Gary Best, MD of Donut King, says the move is about “embracing trends in technology, customisation, and food”.
“The retail sector has changed drastically over the past decade, so it makes sense that to remain relevant to customers, retailers need to change as well,” says Best.
“Times are tough for retailers, especially those located in shopping centres where visits may be declining.
“We are offering our customers more than just a product; we are offering them an interactive, customised experience.”
Donut King opened its first store in Sydney more than 30 years ago and operates mostly in shopping centre food courts.
While its main fare is cinnamon and iced donuts, it has an increasing focus on peripherals, such as coffee and hot dogs.
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