Domino’s has launched its Live Pizza Tracker via the new release Apple Watch.

Domino’s Live Pizza Tracker ensures customers are kept up to date and informed of every stage of their pizza order, from placing, making, cooking, and delivery.

Don Meij, CEO and MD at Domino’s, said the Apple Watch offers the ideal interface and convenience for customers to be able to access the status of their pizza orders anytime.

“Domino’s Live Pizza Tracker is a unique and popular part of the Domino’s online ordering experience,” Meij said.

“The Apple Watch ensures customers can keep their iPhones in their pocket and glance at their watch to view the status of their order.”

Meij said that wearables, especially smart watches, offer the perfect opportunity for brands to tap into incredibly unique consumer engagement initiatives.

“We really have entered a new level of accessibility and providing customers this level of tech-convenience is just the beginning.”

“If people look back at what we did with mobile when we entered that space back in 2009, that was just the beginning and now it accounts for well over 50 per cent of sales.

“It’s all about embracing new pieces of technology and what we are seeing now is only the first generation of wearables and their application to providing consumers with a unique experience.”

The move comes after the pizza brand announced the tracking of pizza delivery on Chromecast and on Android Wear earlier this year making it possible for consumers to track their pizza orders live on their televisions and Android Smart Watches.