The intake of new employees comes as Domino’s prepares to manage the increased volume of deliveries set to come from the introduction of the company’s GPS Driver Tracker technology across all 600 stores in Australia (July) and NZ (August).
Inspired by the ‘uberfication’ movement (consumer need convenience), the tracking technology employs similar strategies as the likes of Uber, but extends further given that Domino’s owns and operates the entire fleet.
Domino’s Group CEO and MD, Don Meij, said GPS Driver Tracker enables customers to track pizza deliveries directly from the store to their door and will keep Domino’s delivery drivers safe.
“We have seen an incredible response to the GPS Driver Tracker in the test markets, with it not only improving efficiency at a store level but our customers love engaging with the technology and our drivers.” Meij said.
“Changing the relationship between driver and customer, we have made the tracker technology dynamic and engaging meaning that customers can get to know their driver; what music they like listening, their favourite pizza, and even their favourite sport.
“Our customers are really enjoying interacting with the drivers and the technology, watching the exact route their driver takes from the store to their door.”
Due to the popularity of the technology to date, Domino’s is preparing for what Meij describes is the biggest intake of new employees in the Company’s history.
“We are looking to hire approximately 3000 new Domino’s employees to join the Domino’s family and significantly invest in the delivery side of our business.
“It’s an exciting time to be part of the Domino’s journey and we need to hire, invest in training and up skilling to work with employees to ensure GPS Driver Tracker continues to be hugely popular with our customers.”
Domino’s is not only looking for new drivers for their vehicles but those who are willing to cycle pizza deliveries on pushbikes.
“We are investing in delivery but this doesn’t just mean cars. A lot of our newer stores are opening with 100 per cent of deliveries on pushbikes which means we are also on the lookout for people who are active and can pedal pizzas to customers on pushbikes.”
Earlier this year Domino’s reported a half year net profit after tax of $29.1 million, up 44.2 per cent on the prior corresponding period last year and is set to record the company’s 1500th store milestone shortly as it grows from strength to strength.
“We plan to open up to 25 to 30 new stores across Australia and NZ over the coming months and these openings will also create new jobs in the local areas,” Meij said.