A digital Christmas? Bah hashtag!

While Target in the US gears up for its “most digitally enabled (holiday) campaign in history”, many Australian merchants are saying ‘bah hashtag’ and playing down the importance of online. According to the just released Deloitte Christmas Retailers’ Survey, more than half of retailers researched expect online sales this festive season to be two per cent or less of total revenue. Perhaps they are longing for the ghost of Christmas past when one of the only channel to market was bricks

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