ople just don’t believe that we can deliver, despite the fact that when you go through drive thru you essentially home deliver yourself. People still don’t believe that the products we deliver are going to meet their quality expectations,” he said. McDelivery is available through MenuLog from select locations at varying times, including breakfast, lunch, dinner, and at some sites catering to the late night/early morning crowd. “In terms of building customer awareness we have had to outsource our ordering using an established platform (MenuLog). They have the customer database who are familiar with ordering online and comfortable with that platform.” As the concept and credibility continue to grow, Newlands has flagged the option of partnering with Uber to deliver meals in the future. “In terms of delivery, never say never. We will definitely look at using things like Uber and other outbased sources to deliver at some point in time, but for now we have brought it inhouse.” According to Newland, the trouble now is the immediacy of which delivery is required. “The only other trouble is that when Uber are busy, we are busy as well. “For us, home delivery is something that is still very new. It’s something that we have stepped into and being the first western market for McDonald’s to do it, it’s really about understanding the consumer’s appetite, and how it fits into our current business model. It’s a key area for us, particularly because we’re trying to grow our dinner market.” This story first appeared in Inside Retail PREMIUM issue 2032. To subscribe, click here.