The retailer, which stated it is charging ahead with expansion plans and will have opened on average one store every fortnight in 2017, opened three stores last week with one more scheduled to open before the end of the year.
“We have a clear strategy that we’re executing extremely well,” said Tania Austin, owner of Decjuba.
“We don’t look at what others are doing, we’re our toughest competition, at the end of the day it’s about staying true to the brand, looking ahead, and delivering amazing customer experiences.”
The retailer’s expanding store footprint has been supported by the introduction of its new brand Decjuba Kids in August this year. It features denim pieces and a limited pallet of black and white teamed back with bold prints.
“We wanted to disrupt the kids space by delivering something really unique and amazing,” Austin said. “There’s nothing else like Decjuba Kids in the market.”
Decjuba Kids currently operates out of five locations and has opened its sixth last week at Highpoint Shopping Centre in Melbourne’s West.
The retailer stated it plans to ramp up in 2018, which will mark 10 years since Austin relaunched the brand and kick started its growth trajectory.
Austin said 2018 is going to be a game changer. “We have a number of exciting store openings in the schedule and a strong plan based around delivering amazing at every touchpoint – we’re all about the customer.”
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