Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Date set for biggest mobile shopping day

 

ebayeBay Australia is forecasting that Sunday December 8 will be the biggest mobile shopping day ever, with more mobile purchases predicted from Australian websites on this day than ever before.

Around 2.3 million Australians will visit eBay on this day alone of which a record 1.28 million will come via a mobile device – 30 per cent more than the busiest online shopping day in 2012 (December 9).

“Low interest rates has seen consumer confidence rise to its highest levels this year which means Australians are feeling good about gifting in the lead up to Christmas,” Nicolette Maury, buyer experience director, eBay Australia, said.

“In 2012, Australians who shopped online via a connected device were the minority but this Christmas more Australians will visit eBay via a mobile device than their fellow desktop shoppers,” Maury said.

“Australians are leaders when it comes to mobile adoption, and with consumer sentiment at its current levels it comes as no surprise that over a million Australians will shop on eBay via a mobile device on this day.”

eBay predicts that on December 8, a piece of women’s clothing will sell every eight seconds and a piece of fashion jewellery will sell every 20 seconds via a mobile device.

A record 140,000 items are forecast to be sold and $5 million worth of goods will be traded via a mobile on this day – 40 per cent more than in 2012.

“It’s become really clear this year that Australia is a nation of multi-taskers, using connected devices to multi-screen from the couch or to search for Christmas gifts on the way in to work. And it’s not just stocking fillers or last minute gifts that shoppers are heading online for this Sunday. 1800 fitness items and 1600 pieces of furniture will be purchased via a mobile device which means that consumers don’t think twice about purchasing large ticket items online anymore.”

PayPal, who work with tens of thousands of Australian retailers, have confirmed that the mobile trend is not isolated to eBay, with the payment provider expecting to see one in three during  transactions during the peak Christmas buying period to occur via mobile, up from one in five last year.

“With more Australians shopping via a connected device, PayPal expects mobile shopping purchases to increase more than 60 per cent this year compared to last year as Australians tap into the trend of buying on the go,” said Jeff Clementz, MD, PayPal Australia.

On Sunday December 8, 2013 on eBay.com.au:

–          390,000 items will be to be sold on eBay.com.au on December 8- (17 per cent more than the busiest online shopping day in 2012)

–          $14.6 million worth of goods will be traded on this day

–          An average of more than 200 items sold on eBay.com.au every minute

–          A piece of women’s clothing will be sold every 4 seconds

–          A DVD will be sold every 6 seconds

–          A piece of fashion jewellery will be sold every 8 seconds

–          A piece of men’s clothing will be sold every 12 seconds

–          A home decoration will be sold every 16 seconds

–          A piece of furniture will be sold 24 seconds

–          A radio controlled toy will be sold every 29 seconds

–          A watch will be sold every 35 seconds

–          A pair of women’s shoes will be sold every 36 seconds

You have 7 free articles.