Keeping it simple was key to Capsule’s latest store fitout at Melbourne’s Emporium, leaving its sharp merchandising and brightly colored product to do the talking. Sydney-based design agency, Prospace Design Studios, created the menswear retailer’s latest store, which was also its first foray into Melbourne. Ben Perman, senior creative at Prospace Design, told Inside Retail PREMIUM, the studio used a minimal colour palette and kept fixtures simple. A highlight of the 100sqm stor
e is the shopfront, which consists of a large, lattice like screen made up black metal rods encased in a timber frame and enclosed within a ceramic tiled portal.
“Capsule didn’t want a typical glazed shopfront. They wanted us to do something that made Capsule at Emporium a destination,” Perman says.
“It creates a really dynamic view into the store with all these different openings and rods.”
A white resin floor forms the base of the store that is ‘dipped’ in white, with the furniture, and even the shop front finished in white at low level.
The store’s sharp white floor is contrasted with shades of grey on the walls, fixtures, and ceiling.
To create a pop of colour against the grey and white palette, a full width floor to ceiling orange fabric screen sits behind sheets of rebar at the back of the store, with Capsule to open a second retail space behind the orange screen in September.
The 25sqm space will be used to display exclusive items and limited edition product.
“We wanted to create a sense of exclusivity in the back area, so the idea is if I’m standing in the Capsule main space I can see people through this semi-transparent fabric.
“It creates a little bit of theatre and the idea of exclusivity.”
