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Bricks and mortar is the heart and soul

“Customer experience is the next competitive battleground.  It’s where businesses are won or lost.” Tom Knighton Ever wonder why we still do what we have always done for the same or similar result? More important now than ever before, with the determined and continued growth of online retail and the entrance of new and foreign competitors, the answer to this question could well determine who stays – and who goes. Imagine spending approximately 5c in the dollar and hoping for a consisten