From virtual games to free taxis, it’s been an interesting few weeks for car marketing in Australia.
Last week, Inside Shopper reported on Kia targeting families with an interactive tennis game in shopping centres.
The smartphone app, which celebrates the Australian Open, has now received 100,000 downloads in just over a week.
“The Australian market sells around one million cars a year,” says Steve Watt, marketing boss of Kia.
“So 100,000 interested customers spending more than 10 minutes with our brand, and proactively engaging with it every day for two weeks, is an impressive result.”
Nissan also targeted Australian shopping centre shoppers this month with an interactive game themed around its cars’ sizeable trunks.
Now car manufacturer, Audi, has cropped up with its own publicity stunt: a free ride in partnership with taxi booking service, GoCatch.
The brand’s marketing campaign lets Sydney passengers book a free ride in an Audi A1 via a smartphone app.
GoCatch co-founder, Andrew Campbell, says the campaign is about “delighting” customers, and giving something back.
The campaign is also a significant opportunity that lets captive audiences sub-consciously test drive its newest model.
Cab riders are told about the key features of the Audi A1 when they enter the vehicle.
