The Australian Made Campaign has teamed up with FMCG website, RangeMe, with the partnership aiming to help give Aussie growers and manufacturers a competitive edge when pitching their products and produce to retail buyers.
The RangeMe website is a network of buyers and suppliers, enabling suppliers to pitch to Australian retailers and buyers. Suppliers using the site to pitch their products to retailers can now highlight their Australian Made certification by incorporating the Australian Made, Australian Grown logo on their product profiles.
RangeMe launched in March 2014 and covers 30 national retailer groups that buy products for more than 5000 retail stores.
“Many retailers now have procurement policies that require a significant percentage of products sourced to be locally made or grown, so the ability to quickly and easily communicate that products have been produced locally will give Aussie businesses a great advantage,” Australian Made Campaign CEO, Ian Harrison, said.
“The standards products must meet in order to be eligible to use the country of origin certification trade mark are more stringent than the rules for making a country of origin claim in writing, so this initiative will help set Aussie growers and manufacturers apart from the rest.”
“Both organisations are committed to the success of Australian suppliers in the retail landscape. We are delighted to be working with Australian Made to showcase Australian produced products to leading buyers,” Carly Shamgar, sales and marketing director of RangeMe, said.