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Ahead of the curve: Plus-size stores

Jason Fahey CEO Curve Project What are some of the challenges for the plus-size women looking for stylish clothes to wear? Fit, fashionability and fabrication. Fit is critical for any garment, even more so for curvy customers. Trying on clothing can be daunting for anyone, let alone if you have curves. Maybe you’re large up on top, maybe you are large on the bottom. It can be a real punish! In my experience as a consumer, once you find a fit or a style that suits you and your body shape, you r