Google has opened its first physical retail store – in New York City. 

The store facade features floor-to-ceiling windows behind which are physical and digital product displays inside ‘Discovery Boxes’. New customised, transparent LED screens line the interior windows providing information about Google’s products and their features. 

Upon entering the store, guests are greeted by a 17-foot-tall circular glass structure called ‘the Google Imagination Space’ (pictured below right) which was designed and engineered in collaboration with local New York partners. Interactive scenes are installed inside the structure, featuring rotating exhibits for visitors to experience Google’s products and technologies. 

“We wanted our first store to reflect the same approach we take to designing our products: making sure they’re always helpful to people,” the company said in a statement. 

While the Nest Gallery Wall displays 35 home products in their full range of colours and materials, Sandbox rooms allow customers to experience these products in real-life scenarios. The store also houses a game space called Stadia Sandbox and a light installation called Pixel Sandbox for customers to try out the features of Google’s Pixel cameras. 

A Google Workshop space (below) will host regular events and workshops, such as story time, cooking demos, and photography lessons.