How Holme Beauty is disrupting traditional makeup marketing tactics

Makeup artist turned brand founder Hilary Holmes is challenging traditional beauty marketing tactics that leverage and profit from consumer insecurity through her cosmetics company Holme Beauty. Now, the brand is spreading its message of self-love to consumers across the country via a double-decker bus that just rolled into Sydney after stopping in Melbourne, Geelong, Ballarat, Wagga Wagga and Canberra.  Dubbed the ‘Holme Coming Tour’, the initiative is a way for consumers to experience

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