Fitness-fashion brand Ryderwear is launching its first bricks-and-mortar store in Adelaide on February 6.
The store will double as a gym, and will allow the brand, which has traditionally sold through distributors and its online platform, to sell direct to its customer base.
Ryderwear also launched a fitness app last year, PUSHH.
“It’s sort of like an Apple Store, where it is the physical embodiment of what the brand is all about – having an elite training space with a retail store attached to it,” said Ryderwear chief marketing officer Mal Chia.
“We believe in living your best life through fitness, obviously the apparel being about what you wear and also the app as well. Now it’s about having a place where you can train.”
The open plan, 775 sqm gym will feature a fully-outfitted outdoor area with squat racks, sled tracks, boxing bags and functional equipment, but will primarily be a strength-training area.
Ryderwear will sell casual passes, as well as flexible annual and weekly memberships for customers to be able to use its gym facilities.