New social media apps solve low conversion rates on performance marketing

Social media platforms have long been an easy source of revenue for brands. Supplied: Getty Images.
It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. A new report by Euromonitor International on the top five digital consumer trends in 2024 suggests that consumers want more power in their relationships with brands and are using social media to give them a greater voice. Michelle Evans, global lead of retail and digital insights at Euromonitor International, said in a statement that “consumers are also seeking mor

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
EOFY Offer

IR Pro - annual

$199 +GST per year. (Auto renews at $312+GST (full rate) annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now