Social media overtakes paid search as world’s largest advertising channel

WARC Media forecasts social media advertising investment to reach $247.3 billion this year.

image description image description image description
Get the latest from Inside Retail straight to your inbox.
Join over 100,000 retailers who rely on our daily news, views and intelligence - it's free.

More from Digital

Apple’s Cook flags return to growth after unveiling record $110 billion buyback

How Denmark’s Son of a Tailor is innovating retail with its AI mirror technology

Why e-commerce customers and retailers need confidence, choice and control

Why personalisation is key to digital success

On the board: former Big W MD championing social impact with Good360 solution

100% open rate: Ensure your experience delivers, from ordering to unboxing

The four trends defining online retail in 2024

Redbubble parent Articore’s revenue falls 12 per cent

Kogan’s revenue falls, profit rises amid transition to capital-light business

Why retail leading experts are remaining focused on emotion, not technology

Apac’s dominance in mobile gaming is an opportunity for marketers: report

Economic impact of TikTok highlighted in new report

How YouTube aims to take a piece of the social commerce pie

Majority of Australian brands struggle with connecting customer data

Why Miss Amara’s Lydia Bertini sees B2B as a big opportunity in e-commerce

Carousell co-founder talks LuxLexicon acquisition and future of re-commerce