VF Corp names Bracken Darrell as its new CEO

Dickies, Timberland, and Vans parent VF Corporation has appointed Bracken Darrell as president and CEO, starting July 17. 

Darrell will join VF after serving as president and CEO of Logitech International since 2013.

Benno Dorer, who has been VF’s Interim President and CEO since December 5, will continue to serve on the board, a role he has had since 2017.

Richard Carucci, a VF board member since 2009 and interim chair during the organisation’s recent leadership change, has been named chair. 

“Darrell’s broad executive management and deep international experience make him uniquely suited to partner with and guide VF’s executive team and 35,000 talented associates around the world to fuel an exciting new future for the company,” said Carucci. 

“We are highly confident that under Bracken’s leadership, VF will achieve new levels of success that will make its associates, investors, and stakeholders proud.”

Darrell was credited with turning around Logitech’s business by expanding into new categories, increasing market share, introducing new and innovative products, and elevating design as a pillar of the organisation’s strategy, during his time working as president and CEO.

Prior to Logitech, Darrell held positions at General Electric, Whirlpool Corporation, and Procter & Gamble. He also served as global president of the Braun brand for Procter & Gamble. 

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