In a retail world where standing out is everything, independent retailers are constantly on the hunt for ways to captivate customers and keep pace with evolving trends. Reed Gift Fairs Melbourne has become the destination of choice for those seeking the spark of new ideas – offering fresh product discovery, emerging brands, and game-changing supplier connections that help retailers stay ahead.

Reed Gift Fairs Melbourne is back from August 2-6 between doors 1-8 at MCEC Melbourne. This unmissable event brings together thousands of suppliers bringing you the latest and greatest in gift, lifestyle, home and decor, fashion and accessories, kids and family, and beauty and wellness.

More than a trade show – it’s a retail experience

Reed Gift Fairs Melbourne isn’t just about what’s new – it’s about what’s next. With over 450 leading wholesalers and an ever-expanding lineup of design-led and forward-thinking exhibitors, the event is a launchpad for product innovation. Whether it’s beautifully curated homewares, stylish fashion accessories, or clever lifestyle goods, this is where retailers find the products that set their store apart.

Why it matters more than ever

The retail sector continues to evolve rapidly, shaped by shifting consumer behaviours, demand for authenticity, and a desire for more meaningful in-store experiences. Retailers are under constant pressure to refresh their offerings with products that speak to modern values, tell a story, and surprise their customers. Reed Gift Fairs Melbourne gives you the direct line to this demand through face-to-face conversations, product demos, and real-world engagement that digital channels simply can’t replicate. 

For many brands, this event has proven transformative. For more than 50 years, the event has been known for successful product launches and high-value connections that translate into long-term supply relationships. Every touchpoint is designed to put the right product in front of the right retailer at the right time.

A vibrant marketplace for established and emerging brands

This year, the show floor features a blend of beloved market leaders – Madras Link, Isalbi, GlobeWest, Villeroy & Boch, and more, alongside the freshest talent in the industry. Over 30 new breakthrough brands will be exhibiting for the first time, offering retailers access to a rich variety of original products and future bestsellers from startup wholesalers ready to make their mark.

The Australian-made movement continues to gain momentum, and this year’s official Australian Made Pavilion in Hall 8 taps directly into that demand. Exhibitors in this feature zone benefit from high foot traffic, clear messaging, and alignment with the increasingly important values of sustainability and local provenance.

Building stronger connections

Reed Gift Fairs is just as much about people as it is about product. The Melbourne edition brings together Australia’s most passionate retailers, suppliers, and thought leaders in a space designed for real conversation and long-term collaboration.

From casual chats on the floor to structured business meetings and shared learning sessions, the fair is a hotspot for meaningful connections. For those in buying, planning, marketing or merchandising roles, it’s also a chance to pick up fresh insights into consumer behaviour and category growth – all while seeing what’s next, live and in person.

Innovation that drives retail forward

Reed Gift Fairs Melbourne is where the next big thing often makes its debut. With consumer expectations rising and retail formats shifting, the demand for distinct, well-curated products has never been higher. The fair helps retailers tap into exactly that – offering ideas and inventory that go beyond the expected.

Retailers seeking to enhance their store experience, whether online or in-store, will find a wealth of inspiration here, from innovative product concepts to effective visual merchandising strategies. It’s an event designed not just for buying, but for building a better retail business.

Step into the future of retail

For independent retailers who want to stay relevant, inspired, and competitive, Reed Gift Fairs Melbourne is a strategic must. It’s where discovery meets opportunity – where you’ll find the brands, the trends, and the people shaping the next chapter of Australian retail.

• Register now to secure your spot at Reed Gift Fairs Melbourne. This is a trade-only event – exclusively for retail professionals ready to source with purpose and elevate their business. reedgiftfairs.com.au/melbourne/en-gb.html