The Iconic is expanding the scope of its marketplace from fashion and athleisure to homewares, launching over 130 homeware brands through a new portal on its website: The Iconic Home.
Items such as bedding, stationery, towels and candles are available, and can be searched for through The Iconic’s Considered Edit to target specific sustainable needs, such as the use of sustainable materials in production.
Brands such as Country Road, Aesop, Crosley, Ettitude, and Kip&Co are already available through the portal.
“We are thrilled to announce the launch of The Iconic Home, and offer our ANZ customers even more choice when it comes to shopping with us,” said The Iconic chief executive Erica Berchtold.
“This launch is testament to our unwavering commitment to offer our customers an unrivaled shopping experience in line with their evolving needs.”
Home’s launch comes after The Iconic recently debuted its Adaptive Edit – a range of fashion goods aimed at people with disabilities – as well as its wellness, beauty, and kids toys categories last year.