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Target Australia’s new plan to appeal to everyday mums and dads

Target Australia has launched the second campaign under its new ‘that’s Target’ tagline, as it continues to invest in its brand turnaround. Called Life Tested, the new campaign aims to appeal to young families with a series of TV commercials that show relatable moments from everyday life and highlight the quality and durability of Target products.  We asked Target Australia general manager of marketing Jamima White about the key message of the campaign and how it will evolve going for