How Taking Shape is leveraging backend efficiency gains to grow overseas

Image: Supplied
Australian plus-size women’s fashion brand, Taking Shape, has had a busy three years.  Since 2019, it has relaunched its online offering in Australia, rolled out dedicated e-commerce sites and fulfilment centres in New Zealand and the UK, and upgraded its warehouse management and order management systems, leading to significant efficiency gains and growth.  Now, the retailer is looking to further expand its international presence through online marketplaces, including Amazon in the U

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