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How retailers are racing to meet the needs of older online shoppers

Starts at 60, the online news and community hub aimed at seniors, has just launched an e-commerce platform as it looks to become the go-to destination for the growing number of baby boomers shopping online.  The Australia-based website offers fashion, footwear, homewares, garden, health, food, liquor and gifts, with brands and products selected by the Starts at 60 team to meet older shoppers’ needs.  The team is also working with vendors to ensure product images and advertising refle