alia in track and field at the World Championships and the Commonwealth Games among a range of other events. According to World Athletics, she has been ranked in the top 50 fastest women in the world to run in the 100-metre sprint.  In between competing at the London Diamond League athletic event, which attracted over 50,000 people, she recently shared how she manages her time while juggling both careers, what it takes to make a great PR, and what a typical Tuesday looks like. Inside Retail: Tell me about your career journey. How did you get into the retail industry, and what are some of the different roles you’ve held along the way? Bree Masters: Outside of professional sport, I have worked in retail for most of my career. As a young girl I juggled my sporting commitments with working as a retail assistant, team lead and manager. As I grew within the retail space, I found a passion for marketing, which has led to my current role in public relations at LSKD. Finishing my Bachelor of Communications (majoring in business) degree at the end of 2021, I feel that my career journey is only just getting started, and I am looking forward to what’s to come.  IR: What are some of the challenges you’ve faced in your career and how have you dealt with them? And what are some of your career highlights so far?  Bree Masters. Image supplied BM: Juggling professional sport with my work at LSKD is constantly a challenge in terms of time management. I am passionate about my sport, but also passionate about my career outside of sport, therefore managing both can be a complex task at times.  I am someone who wants to give 110 per cent in everything that I do, so ensuring I have strong time management skills to give it my all on the track and in the office is important to me. In saying that, I am blessed to have an incredible employer who supports both aspects of my life.  Regarding PR, I would say that my main struggle during my first year in the role was kick-starting relationships. As this role was my first full-time job in the profession, building relationships and starting media lists from scratch was time-intensive, and is  still a work in progress for me. But working for LSKD has been a career highlight. The company offered me my first role in public relations as soon as I graduated from my degree. Since then, I have learned and achieved so much within the retail and PR space, and I am grateful for all the opportunities it has given me to excel in my career.  From seeing stories published in print, broadcast, and radio, to landing magazine covers, it’s always exciting to see my pitches lead to successful pieces of coverage.  IR: What advice would you give someone who wants to get into your line of work?  BM: The main piece of advice I could give to anyone wanting to work in PR is to understand how the media works.  Whether you’re working with print, digital, broadcast or in radio, it is important to understand how journalists operate and how they like to receive information. On top of this, I would recommend polishing your writing skills, as a lot of the work involves written communication. Whether that’s writing press releases, blogs, or simply email correspondence, you will need strong writing skills if you are interested in this profession. IR: What does a typical day look like for you? BM: A typical day in my life is relatively unusual compared to others as I juggle my sporting career with my PR work.  This is a typical Tuesday: I commute from the Gold Coast to Brisbane to work in the gym with my strength and conditioning coach at the Queensland Academy of Sport. After, I head to work at LSKD HQ in Loganholme, where I will spend the rest of my day working in my public relations role.  There, I spend most of my time pitching new products, brand news, and writing blogs for our website. I also work closely with our retail centres to carry out marketing activities.  IR: What’s your approach to work-life balance? BM: Work-life balance is definitely something I continue to struggle with while juggling sport and work commitments. It often feels like I am working all the time, however, I do make sure that I find time to prioritise my self-care and well-being, and do the things that fill up my cup.