Barbeques Galore is looking to expand its range to areas outside of its traditional lineup through an upcoming third-party marketplace offering, bringing tableware, outdoor products, rugs, lighting, toys and yard games to the table: while driving online sales by a predicted 300 per cent.
The business will do so through a partnership with digital commerce agency Amblique and tech platform Marketplacer which will allow Barbeques Galore to “onboard new suppliers, scale its range quickly, and provide a highly personalised, integrated shopping experience.”
“Investment in digital capability is central to our strategy to deliver an engaging omnichannel experience for our customers,” said Barbeques Galore chief executive Angus McDonald.
“The new marketplace offering will create a world-class online shopping experience that extends our offer well beyond the four walls of your local store, affirming our place as Australia’s destination for the complete whole-of-backyard and outdoor experience.”
McDonald also said the business is keen to grow its private label offering, while also expanding its partnership with third-party product suppliers.
Marketplacer co-founder Jason Wyatt said the business is thrilled to be tapped to be a part of Barbeques Galore’s digital business transformation, and supports its effort to reclaim the backyard.
“Our connector program with Salesforce Commerce Cloud provides an easy way for companies to create a best-in-breed third party marketplace strategy quickly, without having to navigate the complexities of multiple systems that don’t talk to each other,” Wyatt said.