Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021
×

Amazon acquires e-commerce platform Selz

Global e-commerce marketplace Amazon has bought up Sydney-based e-commerce platform Selz.

The platform works in much the way as Shopify, providing an e-commerce-ready backend for small businesses to utilise when creating their websites.

“We have signed an agreement to be acquired by Amazon and are looking forward to working with them as we continue to build easy-to-use tools for entrepreneurs,” said Selz chief executive Martin Rushe.

According to Bloomberg, the acquisition could signal a shift in how Amazon seeks to grow its position in the e-commerce industry – no longer aiming to get all sellers on its marketplace, and instead working with them behind the scenes to provide a white-label shopping experience powered by Amazon’s platform.

The option could be attractive for businesses looking to eschew Amazon’s commission and delivery fees, though the difference between the two options are currently unknown.

An Amazon spokesperson confirmed the acquisition to Bloomberg, but didn’t disclose any terms.

You have 7 free articles.

Masterclasses are only for Professional Subscribers

Become a Professional for only $5 Already member? Login
  • Unlimited access to news,insights and opinions
  • Quarterly and weekely magazines
  • Independent research reports and forecasts
  • Quarterly webniars with industry experts
  • Q&A with retail leaders
  • Carrer advice
  • Exclusive masterclass access.Part of Retail Week 2021