Eyewear retailer 1001 Optometry is refurbishing 25 to 30 stores located in shopping centres, implementing the brand’s “Details are Beautiful” strategy.
The company tapped The Great Indoors interior designer Gesa Hopkinson for the refurbishment, which features glazed walls to allow guests to view the optometry equipment and testing rooms.
The interior’s design elements include oak timber walls, adjustable LED lighting, and closable curtains for customers who opt for private consultations.
“Overall, the key focus is to elevate the optometry process and create transparency and views into the optometry equipment and testing rooms so that the store design visually indicates more about the retail and service design experience (elevating the key service of optometry) rather than hiding the optometry rooms and the process behind walls,” said Hopkinson.
The company says materials were sourced from commercial suppliers engaged in “sensible and environmentally-focused operations”.