People rationalise product features with their brain, but they buy benefits with their heart.
Why do business owners tolerate mediocre sales people?
It has been around for many years but is getting worse and now become endemic.
Consumer watchdog revises advertising and selling guide for businesses.
Dennis Price looks at the technique of successful selling – both B2B and to consumers.
In retail, you only need to buy and sell at a profit and the difference is yours, writes Stuart Bennie.