Are you selling to retailers?

Most posts on Inside Retail are aimed at retailers, but since I know that many readers are actually engaged in the supply chain, selling products and services to these retailers, today I have a special post for you (but relevant to retailers too). When you are a representative with something to sell to another person who is representing an organisation you are engaged in B2B sales. While both parties are people (allegedly) the buyer is not a consumer. The psychology of the process may have some

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