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communication

communication Archives

‘A time to extend kindness’: How retailers can help in Afghanistan crisis

Walmart, Airbnb and Verizon have stepped up to lend their support for the people of Afghanistan. Here’s how your busines...

Here’s what a Covid Safe comms strategy looks like

Customers want to know what you’re doing about hygiene, product availability, staffing levels and opening hours: tell th...

The appeal of the ‘flat’ organisation – why some firms are getting rid of middle managers

The trend of “flat” organisations catches on at some of the world’s biggest companies.

It’s all in the detail

Modern retailers need to display they care or the cash register won't ring.

It’s not what you do, it’s the way you do it

Retailers that focus on how they connect over what they sell might just discover the best defensive strategy ahead of Am...

Poor communications alienating consumers

Study indicates six out of 10 consumers have stopped engaging with brands as a result of poorly targeted communicat...