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Adore Beauty

Adore Beauty Archives

All about Viviology, Adore Beauty’s long awaited move into private label

After selling other brands’ beauty products for the last 22 years, online retailer Adore Beauty has finally launched its...

Pureplay retailer Adore Beauty reports solid third-quarter results

The company has launched its fourth podcast dubbed ‘Makeup School’ in the third quarter along with Beauty IQ, Skincare S...

‘The growth hasn’t slowed down’: Industry leaders talk future of retail

Delegates from Afterpay, Adore Beauty, eBay and Vicinity Centres spoke at Retail Fest yesterday about what the next few ...

Adore Beauty to stock Lovehoney self-care range

Seventeen sexual self-care products, including signature items from Lovehoney, will be added to the wellness category of...

VIDEO | ‘I want to look cute too’: How diversity impacts the bottom line

From people of colour to those with disabilities or on the LGBTQIA+ spectrum, there are big chunks of diverse customer b...

Meet Tennealle O’Shannessy: #1 in this year’s Top 50 People in E-Commerce

She may be relatively new to the e-commerce industry, but as CEO of Adore Beauty, she has quickly made her mark. Here's ...

Why beauty giants Adore Beauty and Mecca are focusing on men

Beauty brands such as Mecca and Adore Beauty are growing their men’s product range, and launching new initiatives to rea...

Adore Beauty records good growth, plans to launch skincare line

The company is executing a strategic plan that will accelerate growth and increase the lifetime values of customers.

Adore Beauty’s impressive growth continues through first quarter

Following a strong FY21, Adore Beauty has hit the grownd running with revenue growth of 25 per cent throughout the first...
Inside Retail & Tealium

More than skin deep: How Adore Beauty used data to boost engagement

Adore teamed up with expert customer data platform Tealium to work on a skincare campaign, which focused on delivering a...
Image of Kate Morris

Adore Beauty founder Kate Morris co-creates purpose-led private equity firm

The new venture, Glow Capital Partners, aims to help purpose-led founders make a positive impact through business, accor...

Adore Beauty rights ship in FY21 with revenue, customer and profit growth

“Adore Beauty has had an exceptional start to listed life, delivering record revenue and profitability in its first full...

Listen up: Why Mecca is tuning in to the world of podcasting

Here's why Mecca and other retailers have joined the world of podcasting with experts' insights on how to make a success...

Adore Beauty revenue rises, stock price plummets

A misunderstanding around the business' active customer base has impacted its share price.

Meet the Aussie women making beauty more inclusive

Offering foundations to suit all skin tones sounds like a no-brainer. Here's why progress has been so slow
Image of a woman

Beauty goes boom: Adore Beauty revs up for 2021

Adore Beauty CEO Tennealle O'Shannessy reflects on her first year in the job.

“Beauty isn’t as inclusive as you think it is”: Adore Beauty

Adore Beauty has launched an initiative spotlighting the lack of available beauty products for people of colour.

Beauty junkies unite: The thinking behind Adore Beauty’s new loyalty program

Increasing customer loyalty is a no-brainer. But launching a loyalty program is harder than it looks.
Image of Kate Morris

Adore Beauty beats estimates, earnings up 188 per cent

The business' revenue and earnings rose during its first half as a public company.

What retail leaders want from 2021

These retail leaders share how they’re feeling about 2021, their plans for the year ahead and what consumer behaviour ma...