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Adore Beauty

Adore Beauty Archives

Adore Beauty’s impressive growth continues through first quarter

Following a strong FY21, Adore Beauty has hit the grownd running with revenue growth of 25 per cent throughout the first...
Inside Retail & Tealium

More than skin deep: How Adore Beauty used data to boost engagement

Adore teamed up with expert customer data platform Tealium to work on a skincare campaign, which focused on delivering a...
Image of Kate Morris

Adore Beauty founder Kate Morris co-creates purpose-led private equity firm

The new venture, Glow Capital Partners, aims to help purpose-led founders make a positive impact through business, accor...

Adore Beauty rights ship in FY21 with revenue, customer and profit growth

“Adore Beauty has had an exceptional start to listed life, delivering record revenue and profitability in its first full...

Listen up: Why Mecca is tuning in to the world of podcasting

Here's why Mecca and other retailers have joined the world of podcasting with experts' insights on how to make a success...

Adore Beauty revenue rises, stock price plummets

A misunderstanding around the business' active customer base has impacted its share price.

Meet the Aussie women making beauty more inclusive

Offering foundations to suit all skin tones sounds like a no-brainer. Here's why progress has been so slow
Image of a woman

Beauty goes boom: Adore Beauty revs up for 2021

Adore Beauty CEO Tennealle O'Shannessy reflects on her first year in the job.

“Beauty isn’t as inclusive as you think it is”: Adore Beauty

Adore Beauty has launched an initiative spotlighting the lack of available beauty products for people of colour.

Beauty junkies unite: The thinking behind Adore Beauty’s new loyalty program

Increasing customer loyalty is a no-brainer. But launching a loyalty program is harder than it looks.
Image of Kate Morris

Adore Beauty beats estimates, earnings up 188 per cent

The business' revenue and earnings rose during its first half as a public company.

What retail leaders want from 2021

These retail leaders share how they’re feeling about 2021, their plans for the year ahead and what consumer behaviour ma...
Image of Kate Morris

“Pretty wild”: Kate Morris reflects on Adore Beauty’s IPO

Why going out on investor roadshows was an “eye-opening” experience for the beauty business founder.

Adore Beauty looks to raise $269.5 million in IPO

The IPO marks the first time an offering of this size will be brought to the ASX by a female founder and CEO.

Liberté, égalité, beauté: Q&A with Kate Morris

We speak with Adore Beauty CEO about stepping up during a crisis.

Adore Beauty launches first national TVC

Online retailer makes major marketing move after a period of strong growth.

Adore Beauty returns to international expansion

Online retailer launches localised site for New Zealand.

Four retail execs share how they juggle work and family life

Retail leaders discuss switching off, and learning how to prioritise.
gender equal

Retailers largely absent from list of gender equal firms

Metcash named one of a few retail 'employers of choice' for gender equality.

Opinion: We need more bleeding hearts

Businesses shouldn't be penalised for supporting social causes.