Beaumont Tiles will expand its footprint in Western Australia by launching four stores by the end of the year.
The South Australia-founded wholesale and retail chain opened its first store in Joondalup on Saturday (August 5), with the next ones in Mandurah, Midland, and Myaree over the coming months.
Danny Casey, CEO of Beaumont Tiles, said although the company had previously operated a Builders Selection Centre in Western Australia to serve large builders, the opening of the new retail locations would give West Australians access to “the most extensive tile range and an outstanding bathroomware range and hard flooring options”.
“The entry of Beaumonts into WA will provide homeowners with a new experience when they are undertaking a new build or a renovation, given the breadth of products we offer and the expertise we provide to help them with their dream home,” Casey said.
He said the new stores will have a larger footprint than the current showroom structure and a new fit-out style created to improve the remodelling experience for retail customers, the trade, and renovators.
“It will offer an immersive experience with trending bathroom settings, product displays, a cafe, and a play table, allowing customers to create flat lays and different tile designs to style their homes,” he said.