Fortress has announced the opening of one of the largest video game leisure venues in the Southern Hemisphere, at Central Park Mall in Sydney.
Fortress Sydney is scheduled to launch next summer and this will become a hospitality and entertainment venue for all ages.
According to Fortress, the Sydney facility can contain up to 1000 people and have a full-service restaurant as well as bar and food offerings. It also features a video games area, a distinctive zone with “scores of state-of-the-art PCs”, a library of board and card games and a 200-seat stage to host esports tournaments.
Jon Satterley, co-founder and CEO of Fortress said that the company was targeted to have another flagship when it was founded four years ago.
“Melbourne was our first – you might call it prototype,” said Satterley.
“Fortress Sydney will be the jewel in our crown. It will be an awe-inspiring new ‘home of games’ – the epitome of everything we have worked towards. The ultimate statement in live games culture entertainment.”
Purchased by Fortius Funds Management in 2019, Central Park Mall is home to multiple retail stores, restaurants, cafes and a cinema complex. Fortius reported that 3000sqm of existing retail space will be redeveloped for Fortress’s arrival.
Fortius’ CEO Sam Sproats noted that the partnership would transform Central Park Mall as well as rejuvenate the night-time economy in the entire Central Park/Broadway area.
The lease is for 15 years and is brokered by Colliers and Director of Retail Michael Tuck.
“The deal demonstrates the evolving diversity in the retail landscape and highlights the demand for entertainment technology venues, which has exceptional growth opportunities in the international consumer market and strong synergies with existing retail precincts,” said Tuck
“As landlords look to invest in opportunities to bridge the gap between online and bricks and mortar retailing, we will see more of these types of leasing deals being negotiated.”