US-based outdoor apparel brand Halfdays has launched in Australia and New Zealand selling trans-seasonal apparel made from recycled materials.

Established in 2020 by Olympic freestyle aerial skier Kiley McKinnon and recreational skier Ariana Ferwerda, the direct-to-consumer skiwear brand sells functional cold-weather active wear.

“I’ve competed alongside Australian athletes and spent some time in beautiful Australia myself – I knew expanding our brand to a place so immersed in the outdoors would be a seamless transition for Halfdays,” said co-founder Kiley McKinnon.

“Our Australia and New Zealand expansion is just the beginning, and we hope that one day we can help women everywhere feel more welcome and included in an industry where they were once ignored.”

Co-founder Ariana Ferwerda said there is a “market gap” for functional outdoor wear and the brand wants to “bring more women to the mountains”.

The brand’s collection includes puffer jackets, fleece, beanies, Merino neck warmer, seamless tops, leggings and soft shell bibs.

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