Denmark’s Ganni to open first Australian flagship

(Source: ganniofficial/Facebook)

Danish luxury brand Ganni is set to open its first Australian flagship store in Sydney on June 2.

The Copenhagen-based ready-to-wear brand is known for its ‘Scandi 2.0’ sense of style. It operates 37 retail stores across Europe and the US and delivers internationally to 35 countries including Australia, South Korea and Canada.

The flagship, located in The Galeries on George Street, takes inspiration from the family home of Ganni’s founders, husband-and-wife duo Ditte and Nicolaj Reffstrup.

It is fitted with vintage furniture, Artek stools made from repurposed Ganni fabrics, recycled plastic waste podiums, retro vases and a selection of art from female talents.

“Sydney is such a vibrant and diverse city, and we’re honoured to now be a part of it with our first flagship store,” said creative director and founder, Ditte Reffstrup.

“I have always felt a special connection to our Australian community and I am so humbled by their loyalty. We are super excited to bring a little bit of Copenhagen to Sydney.”

To celebrate the store opening, the brand has commissioned local artist and entrepreneur, Carla Uriarte, to create an artwork that will live permanently in the store.

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