What Chinese grocery chain Freshippo learned from Coles and Woolworths

(Source: Global Times/Freshippo)
Executives from Alibaba’s high-tech grocery chain Freshippo recently travelled to Australia to engage with the local FMCG community, as part of a new strategy centred on importing more international goods to the China market.  Founded in 2015, Freshippo operates more than 300 supermarkets across 27 cities in Mainland China. The trip was an opportunity for the business to gain a deeper understanding of Australia’s supermarket duopoly, Coles and Woolworths, as well as establish ties with

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