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Can Coles outperform gyms in the supplements category?

Between lockdown lifestyle changes and Olympics inspiration, it’s never been a better time to be in sports nutrition. For supermarkets, at least.  The global sports nutrition market size was valued at US$10.7 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 10.9 per cent from 2021 to 2028, according to Grand View Research. And with lockdowns forcing temporary closure of gyms and non-essential retail, supermarket giant Coles is eager to get a slice of th