Sports apparel and equipment retailer Rebel will open a flagship store at Vicinity Centre’s Emporium Melbourne in November.
The 3600 sqm store will have a rooftop NBA-sized half-court, a dedicated yoga and Nike zone, and a fit studio for female customers.
The store will feature Rebel’s Ell&Voo label and several brands such as Nike, Adidas, Under Armour, Asics, Lorna Jane, PE Nation and The North Face.
“Rebel Emporium is set to be our flagship retail store not only in Victoria, but across the country. It represents a new era of sporting retail, where our focus is on providing a space where shoppers can purchase the sporting goods they need, and play in-store,” said Gary Williams, MD at Rebel.
“Vicinity is committed to meeting the evolving needs of customers and having premium stores like this continues to make Emporium a destination giving shoppers a memorable experience,” said Gordon White, manager at Emporium Centre.
