Princess Polly expands partnership with US Pacsun chain

(Source: Supplied)

US specialty retailer Pacsun has expanded its partnership with Australian online fast fashion boutique Princess Polly stocking a dedicated fall capsule collection in 100 US stores.

The fall collection features boyish shapes, silhouettes and oversized designs. It incorporates trending elements like cargo, quilting, asymmetrical cuts and dark denim as well as faux leather jackets, knits and ‘pointelle fabrications’.

Abbie Hutzler, buying director at Pacsun, said the collaboration “exemplifies” the retailer’s commitment to providing consumers access to the brands they love.

“We take pride in offering Princess Polly must-have items and its fall collection to an even wider audience through the expansion across 100 stores.

“This exciting venture reinforces our position as a leading curator of fashion experiences for our valued communities.”

Courtney Dres, CMO at Princess Polly, said: “As innovative Gen-Z-focused brands, the alignment with Pacsun has strengthened our US presence, reinforcing our commitment to delivering trend-driven, high-quality yet accessible fashion to our audience.”

The collection caters to diverse body types with sizes ranging from 0 – 12 and with products ranging under US$115.

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