Australian men’s underwear and sleepwear brand Mitch Dowd has won distribution rights for denim label Lee Cooper across New Zealand and Australia – just six months after it added Russell Athletic apparel to its portfolio.
“Mitch Dowd has taken bold and decisive acquisition moves in the Covid era and the six months it has taken to [complete] this deal has been well worth the effort,” said Dane Totham, CEO at Mitch Dowd.
The company said its designers have been working closely with the Lee Cooper London creative hub to offer international collections with “a touch of local Australian flare”. Lee Cooper’s products will be sold through national retailers and independent stores across the two countries.
“What is particularly pleasing about the Lee Cooper brand is that research validates that the Lee Cooper brand is well-known and wanted by our consumers and this is particularly pleasing to us,” Totham added.
MD of Lee Cooper global, Daisy Laramy-Binks, said the brand’s decision to grant Mitch Dowd the distribution rights was an easy one given its proven capabilities.
“Mitch Dowd’s passion for the brand, combined with the reaction we are receiving from consumers demanding Lee Cooper in the region leaves me in no doubt that we will see great things for the brand in both Australia and New Zealand” said Laramy-Binks.