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When Balenciaga met Fortnite: Why luxury and gaming are joining forces

Luxury fashion house Balenciaga has partnered with Epic Games and Fortnite to release a range of digital fashion looks with interchangeable accessories.  The full Fortnite release includes apparel – the Fit Set – a pickaxe-like tool with a sneaker for the axe, a parasail purse glider, look wraps for weapons, free sprays unlocked via challenges and the ‘look’ emote. Also, players can visit the Strange Times featured hub via creative mode and walk around a virtual Balenciaga store.&nb