The new value equation: Winning Australia’s two-speed consumer.

The gap in spending intentions between high- and low-income shoppers has widened dramatically. Drawing on insights from c.5,000 Australian consumers across 112 retailers, OC&C will explore what these shifts mean for retailers across every category:

• Who’s winning and losing? We’ll look to explain the shifts
• Australia’s two-speed consumer: Affluent households plan to spend more, while lower income shoppers cut back. How can retailers adapt to this increasingly polarised spending?
• The squeezed middle: Consumers increasingly favour clear premium or value-led propositions. What can the traditional mass market retailer do to combat this?
• Value means often means more than low prices: we’ll discuss four winning models, from affordability and category expertise to brand identity and outstanding service
• AI is changing the rules, giving consumers far more power to research, compare and plan. How can retailers remain visible and relevant?
• Loyalty that pays: Are loyalty programmes driving additional spending and visits, or simply lowering margin for purchases that would have happened anyway?