Swedish home products retailer IKEA has done it again.
The innovation this time is something the company calls “the smallest store in the world” — namely, an entire IKEA store packed into a 10.5cm x 8.8cm web banner.
“With city populations on the rise, living spaces have become increasingly limited,” says the company.
“IKEA believes that no matter how cramped your space, there’s always a solution.”
To demonstrate that belief, the chain — better known for its oversized retail spaces — has packed a full store with 2,800 products into the space of a small web banner.
Shoppers who visit the diminutive store by hovering their mouse over it can then browse by department, choose what they want, and buy it online.
“We targeted people looking for studio flats as well as one/two bedroom apartments by placing our tiny stores in the real estate section of community websites.”
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