Williams-Sonoma to open in QLD

williams sonomaUS-based homewares and furniture group, Williams-Sonoma, will open in Fortitude Valley, Brisbane, this winter.

The opening, marked by a job advertisement hanging on James St, will be the first Queensland-based stores for Williams-Sonoma, Pottery Barn, Pottery Barn Kids and West Elm.

The four stores will occupy 2500sqm of retail space.

It follows the opening of a standalone store in Melbourne’s Chadstone shopping centre last November.

Williams-Sonoma first opened in Australia at Bondi Junction, followed by a standalone West Elm store in Melbourne.

In August last year, all four brands opened at Sydney’s Chatswood Chase.

All four brands also have dedicated e-commerce platforms for the Australian market: williams-sonoma.com.aupotterybarn.com.au; potterybarnkids.com.au; westelm.com.au.

Williams-Sonoma follows an influx of international retailers opening in Brisbane, such as H&M, Topshop, Zara, and Uniqlo.


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